To new Pathfinders, welcome!
To The Pack, welcome back!

Thanks for being here... I hope this finds you healthy, curious and seeing the world through the eyes of your furry best friends --- full of wonder, adventure and fun, and full of happy rolls in the grass and sunshine! 🐾💚🐾

A Pawsitive Pathfinder is someone whose heart is called to make the lives of our beloved companion animals the healthiest, happiest, and longest it can be.

Audience: Who's Your
Newsletter's Who?

Step #2 in Creating a Compelling Pet Care Industry Newsletter
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We’ve been talking about The Pawsitive Press Formula and its Framework for Newsletter Development. In the last issue, we talked about the first crucial step, deciding your newsletter’s Purpose ~ its Why, and the importance of doing so.

Today I’d like to talk to you about the next step ~ defining the WHO you will be talking to in your newsletter, and subsequently the whole of your content: your Audience.

In this step, you must ask yourself: Who is the targeted persona that you want to write your newsletter to?
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Well, to get there, you should first understand why it is important to sniff this out.

For pet industry professionals, knowing your Audience when crafting newsletters is not just helpful—it's essential. It’s like having a magic wand for your publication—it makes everything click!

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Knowing who you're talking to, and tailoring your content to meet the specific needs and interests of your readers, is a game-changer. It's all about crafting messages that will make your readers paws and think, “Hey, they’re talking to me!” Ensuring your message resonates and engages your Audience is how you fetch their attention and keep it, making each newsletter a must-read.

Here’s how to begin creating a profile of your target Audience:

🔎 Dig Into Who Your Audience Is: Picture your readers… Are they dog owners, cat lovers, or perhaps, both? Knowing who reads your newsletter, or newsletters like yours, helps you personalize the content, and dish out topics they'll gobble up.

For example, dog owners might appreciate tips on exercise routines, while cat owners could benefit from advice on behavioral issues. …The Who feeds directly into the What (the next step: Message) of your newsletters, and makes creating content much more intentional.

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🤔 What Keeps Them Up at Night?: What common questions or challenges does your Audience face? Dig into what keeps your readers tossing and turning (besides their furry friends hogging the bed 😉). Addressing these directly in your newsletters can make your content invaluable.

Are they stressing about pet health, behavior quirks, or maybe just finding the purr-fect litter box? Answer these questions, and you're their hero. Fetch them insights into these topics to turn your newsletter into a lifeline your readers can’t live without.

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💌 Talk Their Talk: Speak directly to your Audience as if you're having a conversation with them. Use words that make them nod and think, "They get me!" Engaging your readers with empathy for and understanding of their individual situations and experiences builds trust and a sense of community.

Talk to your readers like they're your neighbors over the fence, or like you’re catching up with them over a cup of coffee. This friendly tone, like you’re chatting about their pet's latest antics, can make complex topics more digestible and your newsletter more personable.

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🌟 Mix It Up To Fine-Tune Your Focus: Not all pet owners have the same needs, and pets are as unique as their paw prints. Segmenting your audience allows you to tailor newsletters to get even more specific with your content.

For instance, new pet parents might receive content about puppy potty training tips, while seasoned pros could get the scoop on senior pet care with more advanced health care topics. It's like serving up custom-made treats for every furry pal.

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Knowing your Audience isn't just about clicks and opens—it's about connecting, educating, and building a community of pet-loving pals who trust your advice. Getting this step right enhances the relevance of your newsletters, making them a must-read resource.

You’re not just sending out emails. Really knowing who your audience is not only boosts engagement but also establishes your reputation as a knowledgeable and attentive pet care professional.

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If you’re not sure where to start, or how to improve on what you’ve been doing in your business, Sitting Pretty Strategies and The Pawsitive Pathfinder are here to help.

In the coming issues of The Pawsitive Pathfinder: Professional Edition, we’ll continue to talk about what works in marketing today, marketing best practices, and dig further into the other steps in The Pawsitive Press Framework.​
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Until then...

🐾Pawsitively Playful🐾

When I was a young pup, all we had to play with was a stick from outside... 🫣😂

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Hello, I'm StacyLynn. The Furry Kidz Call Me AuntieMom. Having been a professional pet sitter for the last decade, I've been adopted by many furry friends. They've helped me work on myself, taught me a lot about what makes our four-legged companions happy, and enriched my life in countless ways. I've become a fierce advocate for their health and well-being, on a mission to help more pet parents stand up for their furry kidz living longer and healthier lives. As a strategic consultant and ghostwriter, I support the pet care pros and brands that champion the health, well-being and longevity of all our furry friends. I am the OG Pawsitive Pathfinder.

🤓 Thanks for reading! This is one of the few places we can connect and share knowledge without the constant onslaught of social media distractions, so I truly appreciate you and your time and attention. 🧡

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